Values
Respect
Value nature in its own right; value all habitats and all species, including our own
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Listen, reflect, understand and have empathy for those outside of our immediate community as well as inside it
Optimism
Positivity is the fuel for motivation and effective action, for relationship building and collaboration, and underpins the resilience and wellbeing of the team
Gratitude
Because of our supporters, we exist; because of our volunteers, we get so much more done; because of our advisors and other organisations who help us, we know so much more
Collaboration
By working together, we will make the difference
Restoration
Bring land and ecosystems back to health and restore people's connection with nature
Boldness
Bold and courageous action is needed to address the existential emergencies of nature loss and climate change
Relationships
Build them, value them, nurture them and respect them
Inclusion
Nature spaces and wildlife are for everyone to enjoy
Sustainability
Live and work in ways which reduce or avoid consumption and reduce or remove waste and pollution
Innovation
Use new approaches and be willing to experiment within the bounds of prudence and careful financial management
Openness
Share what we discover and learn to help others to achieve shared goals
Integrity
Act in ethical ways that align with, and reflect, our values and purpose, particularly around partnerships with businesses
Learning
Education strengthens connections with nature, brings respect for it and makes people act to protect it
Quality
Do things so well that we win and retain respect and trust for our professionalism, standards and ways of working
Urgency
Act fast, but with care, and change tack willingly based on evidence or experience