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Values

Respect

Value nature in its own right; value all habitats and all species, including our own

Listen, reflect, understand and have empathy for those outside of our immediate community as well as inside it

Optimism

Positivity is the fuel for motivation and effective action, for relationship building and collaboration, and underpins the resilience and wellbeing of the team

Gratitude

Because of our supporters, we exist; because of our volunteers, we get so much more done; because of our advisors and other organisations who help us, we know so much more

Collaboration

By working together, we will make the difference

Restoration

Bring land and ecosystems back to health and restore people's connection with nature

Boldness

Bold and courageous action is needed to address the existential emergencies of nature loss and climate change

Relationships

Build them, value them, nurture them and respect them

Inclusion

Nature spaces and wildlife are for everyone to enjoy

Sustainability

Live and work in ways which reduce or avoid consumption and reduce or remove waste and pollution

Innovation

Use new approaches and be willing to experiment within the bounds of prudence and careful financial management

Openness

Share what we discover and learn to help others to achieve shared goals

Integrity

Act in ethical ways that align with, and reflect, our values and purpose, particularly around partnerships with businesses

Learning

Education strengthens connections with nature, brings respect for it and makes people act to protect it

Quality

Do things so well that we win and retain respect and trust for our professionalism, standards and ways of working

Urgency

Act fast, but with care, and change tack willingly based on evidence or experience

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