Deserve To Bloom
Goal: raise £1 million for Heal
"The Deserve To Bloom campaign is very timely and ingeniously combines art and business with a goal to raise one million pounds for the rewilding charity Heal. I'm supporting the campaign myself to help seed this immersive experience and let it bloom online and even more importantly in the real world."
~ TV chef and environmentalist Hugh Fearnley-Whittingstall
Deserve To Bloom is a moving, poetic and hopeful film by award-winning film director Robbie Sloan.
All the funds raised by the Deserve To Bloom campaign will go directly to Heal.
There is an exciting range of sponsorship packages available to support the Deserve To Bloom project. Highlights include a hot air balloon ride over the site and your own named area of rewilded land in Heal’s flagship foundation site.
A message of hope with a positive call to action
The film narrative sees Mother Nature reborn as a living woman. An original poem written by the award-winning spoken word artist Safiya Kamaria Kinshasa drives this 90-second film forwards.
Robbie Sloan, who is behind Deserve To Bloom, was born and raised in the Scottish countryside and has always had a love of nature. He’s married with two young children who are his inspiration for Deserve To Bloom. A couple of years ago he realised that he had to do something to offer his children a better future. That realisation was the catalyst for this project.
Robbie Sloan is an award-winning film director with projects that have reached global audiences, for brands such as Bentley, the World Health Organisation, Volvic and many more.
An amazing crew of professionals is involved, including the stylist Donna Lynch who has created dresses for Steve McQueen. The 1st Assistant Director has worked on features for Aardman Studios and the whole team is from a diverse background of cultures and ethnicities.
Project partners include Franses PR who will be promoting the campaign.
A new digital rewilding world
The film is twinned with a unique interactive website where people will be able to buy digital animals through a donation to the campaign.
Everyone who donates will witness a digital rewilding event and have the option to tag and share their animal.
There is also an exciting range of sponsorship packages available to support the Deserve To Bloom project. Highlights include a hot air balloon ride over the site and your own named area of rewilded land in Heal’s flagship foundation site.